Giuliano Group

Giuliano Group S.p.A. has been present in Automotive Equipment since 1976. Since over 40 years, it has been manufacturing car tyre-changers, trucks tyre-changers, pneumatic platform lifts, electro-hydraulic lifts, wheel-balancers, body shop and testing equipment; thanks to innovative hi-tech solutions the Company has got the full satisfaction of its customers and achieved a leading position in world market.

Our History

Established in 1976 in Carpi (MO) as a Trading Joint Stock Co., with the name of Giuliano S.p.A., by will of Giuliano Maselli and other share-holders, it started as a mere Trade Company. In 1980 the Company style was transformed into Limited Liability Company.
In 1981 the headquarters moved to Correggio (RE), where in 1983 Fabrizio Bonacini entered into partnership with technical-production task.
With this new organization the Company started its production activity. In 1993 Giuliano Srl. acquired the trade-mark of the ceased MAIC, a Company based in Formigine (MO) manufacturing hydraulic lifts. Manufacturing of this new product, owing to more requested technical specialisations, has involved the internalization of all production stages, painting excluded. To pursue the policy of constant improving, imposed by the hypercompetitive market situation, Giuliano has set up inner procedures directed to optimize its staff's work, using informatics and boosting information-sharing. In such a context, Giuliano got ISO9002 quality certificate in 1999, and went on renewing and updating quality policy until the achievement of ISO9001 in 2003.

Silver 11

Believe. Because only if you believe, you'll be able to really get involved, and covey to new generations the real Will To Try.

- Giuliano Maselli -
Giuliano Group

Foundation of the Group

In 2011, after 35 years of steady business growth for our company, we decided to develop a new organizational structure for GIULIANO, in order to support our customers in a more effective and professional way and to better meet their needs. For this reason, we have created GIULIANO GROUP S.p.A., an innovative concept in the current international automotive equipment field. Formed by companies present in the main markets around the world and by historical brands of the field, GIULIANO group combines specialist know-how with expertise and knowledge in the major markets thanks to our well-established presence in the territory. Group is composed of:

  • Giuliano Group deals with core services within Giuliano (Administration, Quality and IT);
  • Giuliano Industrial represents the heart of the group. R&D department is in fact responsible for the design of all our products and the production for European and American markets;
  • Giuliano Automotive Equipment Suzhou exclusively deals with domestic Chinese market (and South East Asia) through their headquarters in Suzhou;
  • Giuliano France caters for the domestic French market and all French-speaking countries;
  • Xedra by Giuliano, prestige brand in the testing equipment field has been synonymous with innovation and technological excellence for almost 10 years.
This new organization is meant to grant a better identification of the different brands as well as the specific mission of each newly established companies and, at the same time, it enables taking advantage of all synergies created by the group.


years by your side




Satisfied Customers




We enter new markets and consolidate existing ones with passion and enthusiasm. Creativity, efficiency, flexibility and innovation activities have driven our growth and success over the years.


Knowledge and specific skills allow us to meet our clients' needs with greater reliability and professionalism, so as to offer them state-of-the-art solutions.

Synergies and innovation

Different dedicated companies, each with their own expertise on the field, contribute to create ever more reliable and innovative solutions within the Giuliano Group.